Privacy policy
PRIVACY POLICY
Effective date: April 3, 2026
This Privacy Policy describes how Shaoxing Xuanlan E-commerce Co., Ltd., doing business as HuaChen ("HuaChen", "we", "us", or "our"), collects, uses, discloses, and otherwise processes personal information when you visit, use, or make a purchase from https://huachenbag.com (the "Site"), contact us, or otherwise interact with us.
1. PERSONAL INFORMATION WE COLLECT
Depending on how you interact with us, we may collect the following categories of personal information:
A. Information you provide directly
- Name
- Billing address
- Shipping address
- Email address
- Phone number
- Order details
- Any information you include in messages you send to us
B. Transaction and payment information
When you make a purchase, payment information is processed by our payment processor. We may receive limited transaction details such as payment status, card type, and billing-related information, but we do not store your full payment card number on our servers.
C. Device and usage information
When you browse the Site, we or our service providers may automatically collect certain information, such as:
- IP address
- Browser type and device type
- Time zone
- Pages viewed and products viewed
- Referring website or search terms
- Interactions with the Site
- Cookie, pixel, and similar technology data
D. Communications and customer service information
If you contact us, leave a review, request support, or otherwise communicate with us, we may keep records of those communications.
2. HOW WE USE PERSONAL INFORMATION
We may use personal information to:
- Provide, operate, and improve the Site
- Process and fulfill orders
- Send order confirmations, shipping updates, service messages, and customer support responses
- Process payments, refunds, returns, and exchanges
- Detect, investigate, prevent, and address fraud, abuse, security incidents, and other unlawful activity
- Personalize your experience on the Site
- Conduct analytics and measure Site performance
- Send marketing communications if you subscribe to them or where otherwise permitted by law
- Comply with legal obligations and enforce our terms, policies, and rights
3. COOKIES AND SIMILAR TECHNOLOGIES
We and our service providers may use cookies, pixels, tags, SDKs, and similar technologies to operate the Site, remember preferences, understand performance, detect fraud, and support analytics and advertising.
You can usually control cookies through your browser settings. If our Site provides a cookie banner or consent management tool, you can use it to manage certain preferences.
4. HOW WE SHARE PERSONAL INFORMATION
We may share personal information with the following categories of recipients, as necessary for the purposes described above:
- Shopify, which powers our online store
- Payment processors
- Shipping, logistics, and fulfillment providers
- Customer support providers
- Fraud prevention and security providers
- Analytics providers
- Advertising and marketing partners, if used
- Professional advisors, such as legal, accounting, or insurance advisors
- Government authorities, regulators, courts, law enforcement, or other third parties where required by law or necessary to protect our rights
We do not sell personal information for money. However, depending on the tools we use, certain analytics or advertising activities may be considered "sharing" or targeted advertising under some privacy laws. Where required by law, we provide any required notice and choice mechanisms.
For information about how Shopify processes personal information, please review Shopify's privacy materials.
5. MARKETING COMMUNICATIONS
If you opt in to receive marketing emails or similar communications, we may send you information about products, offers, and updates. You can unsubscribe at any time by using the unsubscribe link in the message or by contacting us at support@huachenbag.com.
6. DATA RETENTION
We retain personal information for as long as reasonably necessary for the purposes described in this Policy, including to fulfill orders, maintain business and tax records, resolve disputes, enforce agreements, and comply with legal obligations.
7. YOUR RIGHTS AND CHOICES
Depending on where you live, you may have certain rights regarding your personal information, such as the right to:
- Request access to personal information we hold about you
- Request correction of inaccurate personal information
- Request deletion of personal information, subject to legal exceptions
- Opt out of certain marketing communications
- Limit or object to certain processing where required by law
To exercise any applicable privacy rights, please contact us using the details below. We may need to verify your identity before processing your request.
8. CHILDREN'S PRIVACY
The Site is not intended for children under 13, and we do not knowingly collect personal information directly from children under 13.
9. INTERNATIONAL TRANSFERS
Because we may use service providers located in different countries, your personal information may be transferred to and processed outside your country, subject to applicable legal requirements.
10. SECURITY
We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.
11. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised effective date.
12. CONTACT US
If you have questions about this Privacy Policy, would like to exercise applicable privacy rights, or would like to make a complaint, please contact us at:
HuaChen
Email: support@huachenbag.com
Address: Room 302, Building D, Comprehensive Building
No. 187 Zhongxing Avenue, Doumen Subdistrict
Yuecheng District, Shaoxing City
Zhejiang 312000
China
Website: https://huachenbag.com